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The High Mark Barrel Club offers an exciting opportunity to invest into the Bourbon industry unlike ever before.

Involvement in our investment community grants exclusive access to unique hospitality experiences that allow you to pair your love of spirits, investing, and networking all in one.


The global boom in bourbon whiskey has been undeniable in recent years, with the popularity and demand for this classic American spirit skyrocketing both domestically and around the world.

With limited supply and increasing global demand, Bourbon production and sales have continued to reach record highs, with investors and distilleries raising a glass and cashing in big on the soaring profits that accompany the spirit.

These staggering statistics showcase the remarkable growth of the Bourbon industry, the strong global demand for the spirit, and the exciting investment prospects that investors aim to cash in on.

Since 2010, bourbon cask prices have appreciated per year (depending on the distillery and age). In comparison to other asset classes, bourbon has outpaced nearly every other category during the period 2010 through 2020.

The Bourbon Whiskey
Industry has seen a
staggering $4.1 billion
in revenue generated
in 2020 alone.

Bourbon has enjoyed
an annual growth rate
of 6.4% which is
expected to continue
through 2028.

In 2019, the United States exported more than $1billion worth of whiskey, with bourbon accounting for a significant portion of those exports. It is also beginning to rise in prominence internationally, positioning the industry to see even greater demand in the future.

Sales of high-end
bourbon (priced over
$35 per bottle) have
increased by more than
130% in the past decade.

Bourbon tourism has become a major draw in Kentucky, with more than one million visitors coming to the state each year to visit distilleries and participate in bourbon-related activities.

The rarity and exclusivity of bourbon can be seen in the limited release and allocation of some of the most sought after bottles. Pappy Van Winkle’s Family Reserve 23 Year, releases just 7,000 bottles per year. Demand is so high that they sell for thousands of dollars on the secondary market.

2020 Knight Frank Wealth Report

“Bourbon sales do not typically demonstrate the volatility we have seen in equity markets, commodities, property or precious metals.”

Why Invest In Bourbon?

As an asset, Bourbon has become an increasingly popular option in recent years. Grow your wealth and have fun doing it with these additional incentives.

Strong Returns

Generate a profitable return that often outpaces most mainstream, traditional asset classes.

Diversified Investment

This alternative asset class that has proven to not only be both lucrative and resilient over time, but also fun!

Inflation Hedge

As a tangible asset, Bourbon casks can serve as a powerful hedge against inflation and general market risks.

Limited Supply vs. Growing Demand

As a major exported product – demand currently far outpaces the supply. The market has seen double digit growth year on year for more than two decades.

Wealth Preservation & Estate Planning Benefits

Not only can you enjoy the simplicity of transfer, but privacy too. Most governments do not require the ownership of investment rights in the Bourbon casks to be disclosed to any local government authority – ensuring your privacy.

Investment Process

High Mark’s Barrel Investor Club offers different investing options depending on supply and demand. Review the available investment offerings here and determine which one best aligns with your goals.

High Mark’s Investor Concierge will answer any questions you may have and ensure investors meet the necessary requirements set forth by the SEC.

Once your investment type and amount has been confirmed, you will complete the necessary documentation with a few simple steps and then finalize the funding of your investment.

Upon completing your investment, you’ll enjoy membership benefits of the Barrel Investor Club while waiting to receive your return on investment based on the selected offering timeline.

Two Investments Types

Whether you’re looking for a short or long term investment strategy, The High Mark Barrel Club offers versatile investment opportunities and returns.

Investor Testimonial

I’m thrilled to say that investing $120,000 in High Mark Distilleries Bourbon barrels has been a great decision on so many levels.

The customer service from the High Mark team was
amazing and made the whole investment experience very easy and enjoyable. What I loved most about this investment was that it was a truly passive income investment, requiring no time or effort on my part. 

After joining and finalizing my investment, I had the pleasure of attending a Barreling Party with all my friends and I had so much fun learning about the process and tasting the different bourbons.

On top of the great return and hospitality experiences I enjoyed, a surprising benefit of the investment was that I’ve met and networked with many other savvy investors.

Overall, my experience has been exceptional, and I would highly recommend this investment opportunity to anyone who wants to generate solid returns while enjoying a passive income investment and the camaraderie of a great investment community.

– Mark B.

The Proof Is In The Profits

Investing in the High Mark Barrel Club provides exclusive investment opportunities and the possibility of impressive returns.

Mark’s Barrel investment yielded $13,200 over 1 year amounting to an 11% return on his initial investment.






2 year

Return on Investment %


Annualized Return %



The High Mark Barrel Club offers a unique and rewarding investment experience that is truly second to none beyond your returns, your membership also includes:

*Additional costs may apply depending on the event or offering. Investment program membership benefits are only accessible as long as you have an active High Mark Barrel Club investment.

Join The Waitlist

Interested in Investing and Joining the High Mark Barrel Club? Join the waitlist and get notified when new investment barrels are released. 

Frequently Asked Questions

Investing in a bourbon barrel can be an exciting opportunity, but it’s important to ask the right questions to ensure that it’s a sound investment. Here are some frequently asked questions an investor might ask before investing in a bourbon barrel investment opportunity

How long does the investment typically take to mature, and when can I expect to see returns?

The investment timeline and returns amounts are unique to the specific investment offering you elect to move forward with, which details out the % and payout schedule in the offering documents. 

Is my return on investment guaranteed or is there a scenario where it could be lower than expected?

Our barrel investment offerings vary by return percentage and payout timeline. The investment documents specifically outline the potential risks and rewards of each investment in full detail.

What are the tax implications on the profits from the investment once realized?

Based on what investment option you elect to move forward with, it’s recommend that you consult with your CPA regarding short term and long term capital gains and your individual tax implications from this type of investment.

What documentation will be needed regarding my barrel club investment?

Simply, you will review and sign (electronically) our Investment Agreement and any other documents necessary to finalize your investment.

How much control do I have over the final product and packaging?

The Barrel Investor Club is strictly an investment and doesn’t allow for any spirit or bottle customization. For a customizable experience for your own spirit, go to www.buildyourbarrel.com


Certain statements in this guide and on our website www.highmarkdistillery.com represent forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors that may cause the actual profits or financial results you may receive from your investment to be materially different from the future profits or financial results as expressed or implied by such forward-looking statements.

High Mark Distillery has attempted to identify these forward-looking statements with the words “believe,” “estimate,” “continue,” “seek,” “plan,” “expect,” “intend,” “anticipate,” “may,” “will,” “could” and other similar expressions. Although these forward-looking statements reflect our expectations related to your potential profits and financial results in connection with the investment, such forward-looking statements are based on information now available to us, which is subject to change, and they are inherently subject to certain risks and uncertainties.

Please review your investment documents closely and the related risk factors for a further description of these and other factors you should consider before making an investment. High Mark Distillery is under no obligation to update any of the forward-looking statements after the date of this guide, including on our website, to conform such statements to new information.